Our story

Cakes that mean something, baked nearby.

Tårtly started from a simple observation: Malmö's best patisseries are wonderful bakers and reluctant marketers. We built the platform that lets you find them and them find you.

Our mission

Local cakes deserve a better experience.

We believe big moments should be celebrated with real, hand-baked cakes — not factory cakes from a supermarket. Our job is to make ordering from an independent patisserie as easy as ordering pizza.

What we stand for

01

Craft first

Every patisserie in our network is reviewed. No shortcuts, no half-baked partners.

02

Fair to bakers

Patisseries set their prices. We take a transparent platform fee — nothing more.

03

Cakes that fit you

Customize almost everything — shape, flavor, decor, message — in a few clicks.

Founder note

It started with a birthday.

When I tried to order a custom cake for my daughter's fifth birthday, I lost two evenings calling patisseries that didn't reply to email. I realized the issue wasn't demand — it was the lack of a platform. Tårtly is what I wished existed back then.

Ahmad

Founder